WhatsApp is where intent shows up. The teams winning with AI agents treat conversations as product surfaces, not blast channels.
Lead with usefulness
Answer the first message with clarity: what you can do, how long it takes, and when a human will join.
Keep a human path
Escalation should be one tap away. Agents that trap customers lose trust fast.
Measure conversion, not chat volume
Track qualified leads, booked demos, and resolved tickets — not message count.